organic views
502,597,798
through
have grown all types of companies
Our organic content + paid social ads
with $525 million in trackable revenue
burning
money
on social content:
5 ways you might be
01
Make organic content
that doesn’t drive
down your CAC
By regularly posting organic social content that gets low engagement (shares, etc), you’ll continue to burn time and money without reaching new customers.
02
Make organic content
that doesn’t
expand your LTV
By regularly posting organic social content that gets low engagement (shares, etc), you’ll continue to burn time and money without reaching new customers.
to burn money
on social content
way #
to burn money
on social content
way #
03
way #
to burn money
on social content
Run paid ads
that don’t leverage
viral organic content
By placing your ads in front of cold audiences, you will continue to see high CPAs, which will make profitably scaling your ads
more difficult than necessary.
Test a low volume of
organic + ad creative
in unscientific ways
By only testing a handful of creative
in undisciplined ways, you can’t
use those learnings fast enough
to minimize wasted ad spend.
04
to burn money
on social content
way #
05
to burn money
on social content
way #
Let your team forget
their hard-earned
creative learnings
If everything your team has learned is scattered throughout their inboxes, you will waste time and money as your team learns the same things over and over again.
Case Studies
case study
Driving Sales
by Fueling Kids'
Imaginations
270+ Million Times
We were tasked with increasing domestic and international sales through long-form storytelling on YouTube Kids.
Our 46 episodes have been reposted 140 times, accumulating 270+ million organic views.
The Hot Wheels YouTube channel gained 2+ million subscribers since we partnered with them.
Our content contributed to a 55% increase in annual gross revenue from $834 million in 2018 to $1.34 billion in 2023.
Enrolling Kids Into Montessori
and Generating $525M
in Revenue Along the Way
case study
We were challenged with increasing enrollment and revenue for Guidepost Montessori.
We scaled revenue from $40M to $175M+ ARR over 3 years ($525M to date) through paid ads on social.
We reduced customer acquisition costs by 80%.
We achieved a 6X ROAS, while overseeing a monthly digital ad budget of up to $800k.
Surprising and Delighting 35 Million Potheads.
Yes, including Snoop.
case study
WarnerMedia (formerly Fullscreen) tasked us with generating brand + product awareness on a limited budget with organic content.
Within 2 days of its release, the video became Fullscreen’s most watched video of all time, accumulating 30+ million organic views + 92K+ comments on Facebook.
Our video built brand awareness. Within a month, they were acquired by AT&T for $650+ million. We’re not saying our one video was the reason for the high priced acquisition, but we’re also not not saying that either 😏...
The video has accumulated 10+ million organic untracked views from weed-themed meme pages + creators who constantly repost the video across the internet (including Snoop Dog, Cheech & Chong, and others).
This kind of thing happens so often to our content that we literally can't keep track of it all.
Grew $600K in revenue
in 45 days for landscapers
with a 62x ROAS
case study
We wanted to flex our lead generation skills by maximizing return on ad spend for local landscaping businesses who could use the help.
With a modest investment of under $10K, we generated over $600K in dealflow within 45 days (62X ROAS).
To attract local landscapers, we launched this project under the moniker "Terratrend Media."
Our friends at Truth and Mojo Supermarket tasked us with bringing to life their series of absurd comedic spots with the goal of stopping kids from vaping.
Our videos were watched over 4.5 million times on TikTok, with a delightful amount of positive brand sentiment in the comments sections.
According to the CDC, youth vaping has decreased by 26% between 2022 and 2023.
Using Surrealism
to Stop Teens
From Vaping
case study
We were tasked with delighting and inspiring toy lovers by recreating iconic scenes from Jurassic World to drive sales for Mattel’s new licensed product line.
Indominus Escapes is Mattel’s most watched sweded video they have ever produced and the 2nd most watched video of all time on the Mattel Action YouTube channel.
Our videos helped launch the Mattel Action YouTube channel, quickly growing to nearly 1 million subscribers.
As part of Mattel’s overarching content marketing strategy, our videos contributed to a 19% increase in annual gross revenue from $4.59B in 2020 to $5.46B in 2021.
Delighting 48+ Million
to Hatch Dino Sales
case study
Tag Teaming
Surprise + Delight
to Brand Love Victory
HBO’s House of Max tasked us with executing the most entertaining surprise and delight AEW and StateFarm has ever done.
We helped make AEW + StateFarm beloved brands and have ~500 comments to prove it...
case study
Preventing Food Allergies
by Hiring a Baby Interpreter
case study
Marc Cuban and Shark Tank helped launch Ready Set Food in 2019, with the goal of ending food allergies.
We were tasked with increasing brand and category awareness on a budget.
Currently, the 40-and-counting episode series is at 13+ million organic views and 400K+ shares.
Ready Set Food’s follower count has increased by 84% since the series was released, from 33K to 61K.
The series has created brand superfans who eagerly await new episodes.
Meet your
Creative
Strategists
Ryan Kelly
Ryan's creative strategy has reached over 450 million people globally, contributing to a 34% increase in sales revenue for clients between 2018 and 2023. His expertise spans writing, directing, and editing impactful campaigns and films for major brands like HBO, Mattel, StateFarm and AEW Wrestling.
Angelica Cadiente
A career communicator with over a decade of industry experience, Angelica’s passion for distilling complex concepts into simple, engaging content has helped her rack up positive brand buzz and awards for FORTUNE 100 multinationals like DIRECTV and AT&T, in addition to high-growth startups like Headspace.
Jen Murray
Jen is a creative strategist who has managed multiple national accounts during her career including El Pollo Loco, Wonderful Company, Boka Restaurant Group, and Top Chef Stephanie Izard.
Chris Duce
You may have seen Chris serve spaghetti out of a trunk or wondering what a ladder is. Chris has worked on brands like Papa Johns, Wrigley, Cricket Wireless and NutriBullet.